Measuring Business Benefits of RosettaNet Standards

This paper provides background, positioning, and related insights around a recent technological development in B2B e-commerce known as XML-based Interorganizational Systems (IOS). Specifically, the University of Illinois has developed a Co-Adoption Model of XML-based IOS. The theoretical model is developed to empirically evaluate the influential factors leading to adoption and internal diffusion (volume, diversity and breadth) of the target technology. The term RosettaNet IOS refers to a type of XML-based IOS as developed by the RosettaNet consortium. The term co-adoption is intended to imply the mutual adoption of the same technology innovation between two different organizations. The factors under study include compatibility, relative advantage, environmental and three control variables: 1.) Seller versus Buyer; 2). technology conversion type; and 3). location in supply chain.